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Search: subject:"TV characters emotional brand associations"
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand management
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China
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Chinese consumers
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TV characters emotional brand associations
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emotional engagement
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fashion marketing
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fashion social media
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International journal of business and globalisation : IJBG
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
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