Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of Business Research 67 (2014) 3, pp. 324-331
improve firm performance. This study investigates tacit knowledge exchange between sales and marketing and its ability to … addition, by examining five antecedents hypothesized to influence tacit knowledge exchange, it provides guidance to sales and … marketing managers, who desire to improve tacit knowledge exchange, and, in turn, marketing success. …