Sato, Yoshinobu; Parry, Mark E. - In: Journal of Consumer Marketing 32 (2015) 7, pp. 520-529
discussions by exploring the value creation process in the Japanese tea ceremony and in the kaiseki ryori style of Japanese … cuisine, which is based on the Japanese tea ceremony. Design/methodology/approach – A historical analysis is used to describe … the history of the Japanese tea ceremony in Japan and its influence on Japanese culture. key principles underlying the …