Search Results - subject:"Television Advertising"

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TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform

Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10014584195

Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign

Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186

Persistent link: https://www.econbiz.de/10015048041

Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476

On the regulation of public broadcasting

Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of economics 138 (2023) 2, pp. 129-146

Persistent link: https://www.econbiz.de/10013549163

Ad typicality judgments in the processing of creative television ads

Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316

Persistent link: https://www.econbiz.de/10014234025

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes

Deng, Yiting; Jiang, Min; Jiang, Xiaodong - In: Journal of advertising research 63 (2023) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014283728

Price dispersion and legacy discounts in the national television advertising market

Hristakeva, Sylvia; Mortimer, Julie Holland - In: Marketing science 42 (2023) 6, pp. 1162-1183

Persistent link: https://www.econbiz.de/10014436780

The Impact of Celebrity Endorsement on Customer Purchase Intention with Relation to the Television Commercial

R.K., Kasunthika - 2022

Celebrity endorsers mean who engage to communicate appropriate message for receivers. Most of the time celebrity endorsers use to appeal the customers. For these advertisements, can be used more attractive, famous, and knowledgeable persons to endorse. Customer’s first impression can be...

Persistent link: https://www.econbiz.de/10014083604

Influence of dynamic content on visual attention during video advertisements

Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166

Persistent link: https://www.econbiz.de/10013502341

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