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Search: subject:"Testimonial"
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Subject
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Celebrity endorsement
822
Celebrity-Werbung
822
Advertising effects
453
Werbewirkung
453
Consumer behaviour
316
Konsumentenverhalten
316
Markenimage
229
Brand image
225
Brand management
215
Markenführung
215
Werbung
127
Advertising
123
Social Web
97
Social web
97
Athletes
96
Sportler
96
Brand
73
Markenartikel
72
Credibility
67
Internet marketing
67
Online-Marketing
67
Glaubwürdigkeit
66
celebrity endorsement
60
USA
59
United States
58
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
37
Relationship marketing
37
Marketing management
31
Marketingmanagement
31
Deutschland
30
Germany
30
celebrity
27
China
25
Reputation
24
Artists
23
Künstler
23
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Online availability
All
Undetermined
352
Free
127
Type of publication
All
Article
671
Book / Working Paper
160
Journal
1
Type of publication (narrower categories)
All
Article in journal
602
Aufsatz in Zeitschrift
602
Aufsatz im Buch
66
Book section
66
Graue Literatur
15
Non-commercial literature
15
Hochschulschrift
14
Thesis
12
Arbeitspapier
11
Case study
11
Fallstudie
11
Working Paper
11
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
6
Konferenzbeitrag
6
Aufsatzsammlung
3
Conference proceedings
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Collection of articles written by one author
1
Festschrift
1
Guidebook
1
Ratgeber
1
Sammlung
1
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Language
All
English
775
German
53
Undetermined
3
French
1
Author
All
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
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Institution
All
National Bureau of Economic Research
3
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Frankfurter Allgemeine Buch
1
Ghana Academy of Arts and Sciences <Accra>
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
University of Chicago / Law School
1
World Bank / Development Research Group / Poverty and Human Resources
1
bbw Hochschule
1
epubli GmbH
1
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Published in...
All
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
International journal of hospitality management
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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ECONIS (ZBW)
829
RePEc
3
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811
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811
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
Saved in:
812
Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
Saved in:
813
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
814
Stardom and talent
Adler, Moshe
-
2006
Persistent link: https://www.econbiz.de/10003380893
Saved in:
815
High visibility : transforming your personal and professional brand
Rein, Irving J.
;
Kotler, Philip
;
Hamlin, Michael
; …
-
2006
-
3rd ed
Persistent link: https://www.econbiz.de/10013469206
Saved in:
816
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
817
Promis in der Werbung - Menschen mit Markenqualitäten?
Böhling, Andreas
- In:
Handbuch Kommunikationsmanagement
,
(pp. 539-552)
.
2005
Persistent link: https://www.econbiz.de/10003315151
Saved in:
818
The effects of venture capitalist prominence on young public corporations
Kritayakirana, Krongkaeo
-
2005
Persistent link: https://www.econbiz.de/10003952930
Saved in:
819
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
820
Stars et box office : en état des approches théoriques et empiriques
Dantec, Alexis
(
contributor
);
Levy, Florence
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003131197
Saved in:
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