High visibility : transforming your personal and professional brand
by Irving Rein ...
| Year of publication: |
c2006 ; 3rd ed
|
|---|---|
| Authors: | Rein, Irving J. ; Kotler, Philip ; Hamlin, Michael ; Stoller, Martin |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Marketing | Celebrity-Werbung | Celebrity endorsement | Führungskraft | Imagepolitik | Werbeagentur | Erfolg |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xii, 366 p. ill 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997 Includes bibliographical references and index Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace |
| ISBN: | 0-07-145680-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469206