Search Results - subject:"Testimonials"

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Supporting pension decisions with value clarification methods or testimonials : two studies showing mixed effects on activation and feeling of preparation

Strikwerda, Jelle; Holleman, Bregje; Hoeken, J. A. L. - 2024

Persistent link: https://www.econbiz.de/10014553168

From tech to touch : self-concept and testimonials in AR try-on versus website

Aleem, Aihoor; Loureiro, Sandra Maria Correia; … - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 446-462

Persistent link: https://www.econbiz.de/10015062420

Influencer-Marketing

Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 51 (2022) 1, pp. 47-50

Persistent link: https://www.econbiz.de/10012804346

Implications of diversity cues in recruitment and assessment materials : reactions and performance

Golubovich, Juliya; Ryan, Ann Marie - In: International journal of selection and assessment : IJSA 30 (2022) 4, pp. 467-485

Persistent link: https://www.econbiz.de/10013461427

Influencer Marketing: Markenkooperationen mit Social Media Stars erfolgreich gestalten

Kilian, Karsten - In: PraxisWISSEN Marketing 3 (2018) 01/2018, pp. 32-55

Social Media Stars sowie prominente Testimonials aus der klassischen Medienwelt, die in den sozialen Medien ebenfalls …Social media stars as well as prominent testimonials from the classical media world who have an impressive reach via …

Persistent link: https://www.econbiz.de/10013270965

Influencer Marketing : Markenkooperationen mit Social Media Stars erfolgreich gestalten

Kilian, Karsten - In: Digitale Transformation des Marketing, (pp. 32-55). 2018

Persistent link: https://www.econbiz.de/10013258698

Mexico's medical tourism healthcare service quality : a content analysis of international patients' online testimonials

Guiry, Michael; Morgan, Audra - In: International journal of leisure and tourism marketing … 7 (2021) 2, pp. 105-135

Persistent link: https://www.econbiz.de/10012513489

Kundenintegration im Social Web: Wie man mit strategischem Influencer Marketing den Kunden zum Werbebotschafter machen kann

Wagener, Andreas - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 52-61

Usually Influencer Marketing describes the employment of social media actors as testimonials in product and market …

Persistent link: https://www.econbiz.de/10013270958

Kundenintegration im Social Web : wie man mit strategischem Influencer Marketing den Kunden zum Werbebotschafter machen kann

Wagener, Andreas - In: Kundenintegration & Customer Empowerment, (pp. 52-61). 2017

Usually Influencer Marketing describes the employment of social media actors as testimonials in product and market …

Persistent link: https://www.econbiz.de/10013258837

Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials

Dalman, M. Deniz; Chatterjee, Subimal; Min, Junhong - In: Journal of business research : JBR 115 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012270796

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