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Search: subject:"Timbre"
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Brand management
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subject:"timber"
(2,279 results)
1
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
Sonic branding of meat- and plant-based foods : the role of
timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
4
Influencing brand personality with sonic logos : the role of musical
timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Interactions between instrumental
timbre
and consumers' regulatory focus
Sunaga, Tsutomu
;
Meng, Yan
;
Zhuang, Xuhong
- In:
Journal of business research : JBR
121
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
Saved in:
6
Feature clustering for instrument classification
Ligges, Uwe
;
Krey, Sebastian
- In:
Computational Statistics
26
(
2011
)
2
,
pp. 279-291
Persistent link: https://www.econbiz.de/10009149754
Saved in:
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