Zhang, Yaozhi; Prebensen, Nina K. - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-14
The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the …, while also comparing their respective effects on downstream tourism marketing outcomes. Drawing on two online experiments … aligned with realistic destination marketing endeavors, the findings reveal that tourism marketing materials created by …