Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Year of publication: |
2024
|
---|---|
Authors: | Xie-Carson, Li ; Benckendorff, Pierre ; Hughes, Karen |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 6, p. 1006-1019
|
Subject: | virtual influencer | influencer marketing | tourism marketing | user engagement | Instagram | social media | Social Web | Social web | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Virtuelle Realität | Virtual reality |
-
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, (2023)
-
Image-focused social media for a market analysis of tourism consumption
Latorre-Martínez, María Pilar, (2014)
-
The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija, (2020)
- More ...
-
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, (2023)
-
Xie-Carson, Li, (2023)
-
Meeting the needs of tourists : the role and function of Australian visitor information centers
Ballantyne, Roy, (2009)
- More ...