Purpose This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also aims to measure the moderating effect of brand loyalty on the different models the authors discuss....

Purpose – The purpose of this study is to argues for theory development in Islamic marketing and attempts to lay the ground work by drawing on other social sciences. Design/methodology/approach – This paper is based on a critical review of the literature for insights that advance Islamic...

Purpose – The main purpose of this research was to investigate whether there is a relationship between religiosity and ethical behavior of salespeople. Design/methodology/approach – To investigate this association, structural equation modeling (SEM) was used; also, both exploratory and...