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Coimbatore Tradeshows
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Destination management
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Destinationsmanagement
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Erfolgsfaktor
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Exhibitors Show Performance
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Firm performance
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Marketing Strategy
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Marketing management
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Marketingmanagement
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Messe
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Messebeteiligung
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Return on Investment
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Success factor
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Tourism marketing
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Tourismusmarketing
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Trade fair
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Trade fair participation
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Tradefairs
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Tradeshow performance
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Tradeshows
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USA
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United States
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Unternehmenserfolg
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Visitor Perspective
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L .Srividhya
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Ravi Shankar C
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
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