Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...

Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more critical for the firm's success. Despite this increasing managerial relevance, systematic approaches for analyzing multi-stage marketing are still missing. This paper...

China’s expanding position within the global business arena has placed focus on its role in assisting to stimulate the global economy during the current ‘global financial crisis’. This raises the importance of better understanding how the Chinese conduct their inter-firm interactions, in...