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Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
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Lessons for strategic organizational growth : performance challenges for US automakers
Kumar, Sameer
;
Spence, Wendell
;
Swartzer, Philip
- In:
Human systems management : HSM
31
(
2012
)
3/4
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009718619
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