"Inside Management Consulting explains innerworkings of the consulting business not readily apparent to those who seek to hire consultants or those who are considering a career in consulting. Consulting history, business models, mindsets, consumption trends, simple frameworks, and illustrative...

<EM>Preface & Foreword; </EM><STRONG>Part I Foundations; </STRONG>1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; <STRONG>Part II The Arena; </STRONG>5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in...</strong></strong></em>