Ülkü, Sezer; Dimofte, Claudiu V.; Schmidt, Glen M. - In: Management Science 58 (2012) 9, pp. 1761-1776
with modular upgrades excessively (insufficiently) when the time between the initial purchase and the upgrade is short … actual upgrade decision, they are more likely to revert to modular upgrades. Finally, we discuss and test several pricing and …