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Search: subject:"User-generated-content"
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Subject
All
Social Web
319
Social web
319
user-generated content
250
User-generated content
170
Internet marketing
158
Online-Marketing
156
Viral marketing
154
Virales Marketing
154
Consumer behaviour
141
Konsumentenverhalten
140
Customer integration
92
Kundenintegration
92
Brand image
59
Markenimage
59
social media
59
Brand management
55
Social media
54
Markenführung
53
Tourism
48
Online retailing
46
Online-Handel
46
Beziehungsmarketing
43
Relationship marketing
43
Tourismus
40
Web 2.0 technologies
38
Web 2.0-Technologien
38
Holiday behaviour
37
Urlaubsverhalten
37
user generated content
36
Electronic Commerce
35
Content Management
34
Content management
34
E-commerce
34
Data mining
33
Data Mining
32
User Generated Content
31
User generated content
31
Digital platform
29
Digitale Plattform
29
Soziales Netzwerk
29
more ...
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Online availability
All
Undetermined
378
Free
126
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All
Article
507
Book / Working Paper
93
Other
3
Type of publication (narrower categories)
All
Article in journal
405
Aufsatz in Zeitschrift
405
Working Paper
35
research-article
31
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
20
Article
13
Hochschulschrift
12
Thesis
12
review
7
Aufsatz im Buch
5
Book section
5
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
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conceptual-paper
1
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1
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Language
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English
536
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Goldenberg, Jacob
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Kannan, P. K.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Bowen, John
3
Clement, Michel
3
Füller, Johann
3
Graf, Denise
3
Hautz, Julia
3
Hofstetter, Reto
3
Hong, Yili
3
Hutter, Katja
3
Kummer, Michael
3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of hospitality management
8
Journal of management information systems : JMIS
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
The journal of product & brand management
4
Worldwide Hospitality and Tourism Themes
4
Business Horizons
3
Business horizons
3
more ...
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Source
All
ECONIS (ZBW)
453
RePEc
50
Other ZBW resources
45
EconStor
34
BASE
11
USB Cologne (EcoSocSci)
10
Showing
1
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603
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date (oldest first)
1
The roles of technology acceptance, user credibility and COVID-19 perceived health risk in tourist's social media
user-generated-content
usage intention
Mohd Hafiz Hanafiah
;
Md Zain, Adilah
;
Asyraf, Muhammad Aliff
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
1
,
pp. 337-365
Persistent link: https://www.econbiz.de/10013412751
Saved in:
2
The Economics of Social Media
Aridor, Guy
;
Jiménez-Durán, Rafael
;
Levy, Ro'ee
; …
-
2024
economics literature and organize them around the three stages of the life cycle of
user-generated
content
: (1) production, (2 …
Persistent link: https://www.econbiz.de/10014534383
Saved in:
3
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
4
The economics of social media
Aridor, Guy
;
Jiménez Durán, Rafael
;
Levy, Ro'ee
; …
-
2024
economics literature and organize them around the three stages of the life cycle of
user-generated
content
: (1) production, (2 …
Persistent link: https://www.econbiz.de/10014469150
Saved in:
5
Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
6
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11-12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
7
People, profiles, and purchases: Investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014527456
Saved in:
8
Merit and monetisation: A study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet Policy Review
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014285089
Saved in:
9
Gender Stereotypes in
User-Generated
Content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014377552
Saved in:
10
Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
PraxisWISSEN Marketing
8
(
2023
)
01/2023
,
pp. 91-107
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014517458
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