Search Results - subject:"Uses and Gratifications Theory"

What drives consumers to use local online retail platforms? : the influence of non-place-specific and place-specific motives

Hagen, Daphne; Spierings, Bas; Weltevreden, Jesse; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014462227

Purchase intentions in a chatbot environment : an examination of the effects of customer experience

Puertas, Sergio Martínez; Manzano, María Dolores Illescas - In: Oeconomia Copernicana 15 (2024) 1, pp. 145-194

Persistent link: https://www.econbiz.de/10014521311

Exploring the drivers of brand loyalty in a digitized world

Khattak, Toobah Sharif; Billah, Usamah Iyyaz - In: The Lahore journal of business 10 (2022) 2, pp. 109-140

Persistent link: https://www.econbiz.de/10014280614

Engaging with social media influencers on Youtube : a cluster analysis

Erdogmus, Irem Eren; Arslan, Melisa Karakaya - In: Istanbul business research 51 (2022) 1, pp. 359-373

Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media. Through their narratives and content, they may even become social media influencers who have the...

Persistent link: https://www.econbiz.de/10013253173

What will make Generation Y and Generation Z to continue to use online food delivery services : a uses and gratifications theory perspective

Trieu Nguyen; Dung Minh Nguyen - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 415-442

Persistent link: https://www.econbiz.de/10014511812

Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 865-899

Persistent link: https://www.econbiz.de/10015062985

Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa

Tengeh, Robertson Khan; Udoakpan, Nokuphiwa - In: Management dynamics in the knowledge economy 9 (2021) 2/32, pp. 257-277

Persistent link: https://www.econbiz.de/10012596793

Responses to anti-adblock filters : theoretical foundations, influential factors, and managerial implications

Redondo, Ignacio; Aznar, Gloria - In: Journal of business economics and management 22 (2021) 1, pp. 42-60

combines psychological reactance theory along with uses and gratifications theory. We also hypothesize the influence of four …

Persistent link: https://www.econbiz.de/10012505549

Olympic Games, media coverage and brand image/performance from fan and gender perspectives

Smith-Ditizio, Amber; Smith, Alan David - In: Benchmarking : an international journal 30 (2023) 2, pp. 503-531

Persistent link: https://www.econbiz.de/10014231863

Global multi-sport events : content strategy for driving fan engagement on Twitter

Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469

Persistent link: https://www.econbiz.de/10014317874