Purchase intentions in a chatbot environment : an examination of the effects of customer experience
Year of publication: |
2024
|
---|---|
Authors: | Puertas, Sergio Martínez ; Manzano, María Dolores Illescas ; López, Cristina Segovia ; Cardoso, Paulo Ribeiro |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 15.2024, 1, p. 145-194
|
Subject: | artificial intelligence tools | chatbot | customer experience | purchase intention | uses and gratifications theory | usage frequency | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Dienstleistungsqualität | Service quality |
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