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Search: subject:"Uses and gratification"
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Consumer behaviour
22
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21
Social Web
17
Social web
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Internet marketing
11
Online-Marketing
11
Uses and gratification theory
11
uses and gratification
9
uses and gratification theory
9
Beziehungsmarketing
8
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social media
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4
Coronavirus
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Uses and gratification
4
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4
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Instagram
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Online-Handel
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Uses and Gratification
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Uses and Gratification Theory
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Smith, Alan D.
4
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2
Ham, Chang-Dae
2
Jayasingh, Sudarsan
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Jiang, Yushi
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Lobel Trong Thuy Tran
2
Majeed, Mohammed
2
Miao, Miao
2
Naqvi, Mishal Hasnain
2
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Offodile, O. Felix
2
Owusu-Ansah, Martin
2
Panda, Swati
2
Pandey, Satyendra C.
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Ahlluwalia, Sarika
1
Amosun, Tunde Simeon
1
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1
Ate, Andrew A.
1
Atli Geir Hallgrímsson
1
Attri, Rekha
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
4
Cogent Business & Management
3
Cogent business & management
3
Data Technologies and Applications
2
Global business review
2
International journal of internet marketing and advertising : IJIMA
2
International journal of process management and benchmarking : IJPMB
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European Journal of Marketing
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Global Knowledge, Memory and Communication
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Industrial Management & Data Systems
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International Journal of Sports Marketing and Sponsorship
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International Journal of Technology and Human Interaction (IJTHI)
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International journal of business information systems : IJBIS
1
International journal of market research
1
International journal of quality and service sciences
1
Journal of Electronic Commerce in Organizations (JECO)
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in marketing and entrepreneurship
1
Management information systems : mis quarterly
1
Manthan : journal of commerce and management
1
Marketing intelligence & planning
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Sport, Business and Management: An International Journal
1
Strategic Direction
1
Uncertainty Shocks in Africa : Impact and Equilibrium Strategies for Sound Economic and Social Development
1
Unternehmensführung heute
1
Vision : the journal of business perspective
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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21
Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan
- In:
Cogent business & management
6
(
2019
),
pp. 1-22
uses
and
gratification
theory (UGT), social influence theory and technology adoption models to explain why consumers are …
Persistent link: https://www.econbiz.de/10012622473
Saved in:
22
Nutzungsmotive und Medienrepertoires im Musikstreaming
Janson, Timo
;
Emes, Jutta
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
18
(
2021
)
2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10012660899
Saved in:
23
Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home
Sánchez-Franco, Manuel J.
;
Arenas-Márquez, Francisco J.
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012665821
Saved in:
24
Managing the effectiveness of e-commerce platforms in a pandemic
Lobel Trong Thuy Tran
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430691
Saved in:
25
Understanding the motivational values for the usage of specific online news media and users’ perception of information credibility
Amosun, Tunde Simeon
;
Jianxun, Chu
;
Rufai, Olayemi Hafeez
; …
- In:
Global Knowledge, Memory and Communication
72
(
2021
)
1/2
,
pp. 179-195
/value Findings in this study provided substantial contributions toward the advancement of the
uses
and
gratification
theoretical …
Persistent link: https://www.econbiz.de/10014743885
Saved in:
26
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
27
Exploring active participation in virtual communities and the role of community benefits : an empirical study of university students in India
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Global business review
20
(
2019
)
2
,
pp. 515-528
Persistent link: https://www.econbiz.de/10012035761
Saved in:
28
What drives the intention to repurchase digital items in digital games? : an integration of uses and gratifications theory and the expectation-confirmation model
Mahfuzra, Hilmy
;
Hidayanto, Achmad Nizar
;
Hapsari, Ika …
- In:
International journal of business information systems : …
30
(
2019
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012037778
Saved in:
29
Exploring sharing behaviors across social media platforms
Ham, Chang-Dae
;
Lee, Joonghwa
;
Hayes, Jameson L.
;
Bae, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
Saved in:
30
Social network fatigue affecting continuance intention of social networking services
Zong, Wen
;
Yang, Jing
;
Bao, Zheshi
- In:
Data Technologies and Applications
53
(
2019
)
1
,
pp. 123-139
integrating
uses
and
gratification
theory (UGT), social network fatigue and continuance intention. The relationships between the …
Persistent link: https://www.econbiz.de/10014712689
Saved in:
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