Exploring sharing behaviors across social media platforms
Year of publication: |
2019
|
---|---|
Authors: | Ham, Chang-Dae ; Lee, Joonghwa ; Hayes, Jameson L. ; Bae, Young Han |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 2, p. 157-177
|
Subject: | motivation | multiplatform | sharing | social exchange theory | social media ecosystem | theory of reasoned action | uses and gratification | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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