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Search: subject:"Uses of social media"
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Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
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Why people use social media : a uses and gratifications approach
Whiting, Anita
;
Williams, David
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10010127859
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