Search Results - subject:"Utilitarian benefits"

Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10012817127

Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl‐Maack, Verena; Rauschnabel, … - In: Psychology & Marketing 39 (2021) 3, pp. 508-523

results also point to differences between expected and experienced hedonic and utilitarian benefits along the customer journey … utilitarian benefits. The findings contribute to the AR marketing and online retailing literature by demonstrating that AR …

Persistent link: https://www.econbiz.de/10014485926

Tourism in the digital frontier : a study on user continuance intention in the metaverse

Jo, Hyeon - In: Information technology & tourism 25 (2023) 3, pp. 307-330

Persistent link: https://www.econbiz.de/10014380768

Consumer repurchase intention of smart wearable devices : an extension of the technology integration model

Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 78-98

Persistent link: https://www.econbiz.de/10013503847

Effect of benefits and risks on customer's psychological ownership in the service industry

Lee, In-Tae; Choi, Jinyong; Kim, Sangyoo - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 401-417

Persistent link: https://www.econbiz.de/10013163339

Driving forces of repurchasing social enterprise products

Wu, Hsueh Ling; Chen, Tser-yieth; Chen, Bo Heng - In: The journal of business & industrial marketing 37 (2022) 2, pp. 447-460

Persistent link: https://www.econbiz.de/10012798434

Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase

Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202

Persistent link: https://www.econbiz.de/10013197803

Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps

Nikhashemi, S. R.; Knight, Helena H.; Nusair, Khaldoon; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012502668

Consumer desire for personalisation of products and services : cultural antecedents and consequences for customer evaluations

Torrico, Boris Herbas; Frank, Björn - In: Total quality management & business excellence 30 (2019) 4, pp. 355-369

Persistent link: https://www.econbiz.de/10012199759

Utilitarian and hedonic customer benefits of e-insurance : a look at the role of gender differences

Ettis, Saïd Aboubaker; Haddad, Mohamed Mabrouk - In: International journal of e-business research : an … 15 (2019) 1, pp. 109-126

Persistent link: https://www.econbiz.de/10011996870

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