Search Results - subject:"Value co-creation processes"

Tensions in value spaces : the organizational buying center and advanced services

Zolkiewski, Judy; Story, Vicky M.; Burton, Jamie; … - In: Industrial marketing management : the international … 114 (2023), pp. 196-210

Persistent link: https://www.econbiz.de/10014433458

Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic

Tommasetti, Aurelio; Troisi, Orlando; Vesci, Massimiliano - In: Journal of service theory and practice : JSTP 27 (2017) 5, pp. 930-950

Persistent link: https://www.econbiz.de/10011797936

Measuring customer value co-creation behavior

Tommasetti, Aurelio; Troisi, Orlando; Vesci, Massimiliano - In: Journal of Service Theory and Practice 27 (2017) 5, pp. 930-950

Purpose In line with the precepts of service-dominant logic (SDL), the purpose of this paper is to devise a measurement framework of customer value co-creation practices during the service process. Design/methodology/approach Answering the call of McColl-Kennedy et al. (2012), the present study...

Persistent link: https://www.econbiz.de/10014907636