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Search: subject:"Value propositions"
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Subject
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Value creation
17
Value propositions
17
Betriebliche Wertschöpfung
16
Service-dominant logic
14
value propositions
14
Beziehungsmarketing
13
Relationship marketing
13
Customer value
11
Kundenwert
11
Service-Dominant Logic
11
Dienstleistung
6
Dienstleistungsqualität
6
Service quality
6
Services
6
Customer integration
5
Kundenintegration
5
Marketing theory
5
Marketingtheorie
5
Innovation
4
Servitization
4
Technischer Fortschritt
4
Technological change
4
service-dominant logic
4
Bundling strategy
3
Business model
3
Dienstleistungsmarketing
3
Dienstleistungssektor
3
Geschäftsmodell
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Lieferantenmanagement
3
Product-service systems
3
Service design
3
Service dominant logic
3
Service industry
3
Services marketing
3
Supplier relationship management
3
USA
3
United States
3
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Online availability
All
Undetermined
26
Free
5
Type of publication
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Article
41
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
research-article
4
Graue Literatur
3
Non-commercial literature
3
conceptual-paper
2
Arbeitspapier
1
Working Paper
1
viewpoint
1
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Language
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English
42
Undetermined
2
Author
All
Addo, Peter Martey
2
Baumann, Dominik
2
Frow, Pennie
2
Karlsson, Jenny
2
Maull, Roger
2
McMurren, Juliet
2
Payne, Adrian
2
Skålén, Per
2
Smith, Laura
2
Verhulst, Stefaan
2
Young, Andrew
2
Zahuranec, Andrew J.
2
Allison, Thomas H.
1
Anderson, James C.
1
Ashfaque, Muhammad
1
Atiq, Muhammad
1
Berman, Saul J.
1
Broberg, J. Christian
1
Bruni-Bossio, Vince
1
Busser, James A.
1
C.L. Ng, Irene
1
Caldwell, Nigel
1
Chakkol, Mehmet
1
Chandler, Gaylen N.
1
Chandler, Jennifer D.
1
Claussen, Jan
1
Covin, Jeffrey G.
1
Deken, Fleur
1
Eggert, Andreas
1
Ekelund, Christer
1
Ellway, Benjamin P. W.
1
Ellway, Benjamin P.W.
1
Entrialgo Suárez, Montserrat
1
Feldberg, Frans
1
Foster, Carley
1
François, Valérie
1
Gallan, Andrew S.
1
Garrett, Robert
1
Geoghegan, Will
1
Germano, Michael
1
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Institution
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Panepistēmio Kypru / Department of Economics
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
AMS review : official publication of the Academy of Marketing Science
2
Business horizons
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
Policy paper
2
Strategy & Leadership
2
The journal of strategic information systems : incorporating International Information Systems
2
California management review
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Operations & Production Management
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Services, Economics and Management
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of hospitality management
1
International journal of services, economics and management
1
International journal of technology management : IJTM
1
Journal of Air Transport Management
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of economics & management
1
Journal of management information systems : JMIS
1
Journal of media business studies
1
Journal of service research
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
Marketing theory
1
Public management review
1
Regional studies : official journal of the Regional Studies Association
1
Strategic entrepreneurship journal : SEJ
1
The Bottom Line
1
The international journal of management education
1
Working paper / Department of Economics, University of Cyprus
1
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ECONIS (ZBW)
35
Other ZBW resources
7
RePEc
2
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subject:"Value proposition"
(295 results)
11
Using text mining and crowdsourcing platforms to build employer brand in the US banking industry
Sajid, Soman
;
Volkova, Natalia
;
Wilson, Joseph Ato
; …
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 6-27
Persistent link: https://www.econbiz.de/10013175669
Saved in:
12
Cocreating transformative
value
propositions
with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
13
Resourcing with data : unpacking the process of creating data-driven
value
propositions
Günther, Wendy Arianne
;
Rezazade Mehrizi, Mohammad H.
; …
- In:
The journal of strategic information systems : …
31
(
2022
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014282567
Saved in:
14
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
15
Program characteristics and price in MBAs : the interactive effects of external quality signals and co-creation processes
Iglesias Argu͏̈elles, Víctor
;
Entrialgo Suárez, …
- In:
The international journal of management education
19
(
2021
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013184830
Saved in:
16
Customer acceptance of four types of hospitality
value
propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
17
Value
propositions
as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
18
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
19
New-technology startups seeking pilot customers : crafting a pair of
value
propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
Saved in:
20
The innovation mechanisms of fintech start-ups : insights from SWIFT’s Innotribe competition
Gozman, Daniel
;
Liebenau, Jonathan
;
Mangan, Jonathan
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 145-179
Persistent link: https://www.econbiz.de/10011885101
Saved in:
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