Aal, Kotaiba; Di Pietro, Laura; Edvardsson, Bo; Renzi, … - In: Journal of Service Management 27 (2016) 4, pp. 619-651
the role of values resonance in relation to the integration of brands, service systems and experience rooms. Design …. The paper also contributes four propositions to inform theory: values resonance is a basis for service innovation, the … innovative integration of brands based on values resonance can foster innovation, the integration of resources across service …