Ha, Jooyeon; (Shawn) Jang, SooCheong - In: Journal of Services Marketing 27 (2013) 2, pp. 155-165
a restaurant and to understand their variety-seeking intentions from the perspective of personality characteristics … that diners ' desired values are more critical than prior dining experiences in determining variety seeking intentions …. Further, satisfaction and desired hedonic/utilitarian values differently affect variety seeking intentions across high and low …