Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Year of publication: |
2013
|
---|---|
Authors: | Huy Tuu, Ho ; Ottar Olsen, Svein |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 25.2013, 4, p. 590-613
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Satisfaction | Loyalty | Variety seeking | Consideration set size | Product category level | Customer satisfaction | Customer loyalty |
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