In this paper we analyze how the presence of loyal versus variety seeking consumers affects manufacturers’ package … ‘market sharing’ equilibrium in which the two firms share the market of variety seeking consumers. In either case, selling …

We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking … a three-stage Hotelling-type model, we show that the presence of variety seeking consumers reduces product … incentive that firms need to offer to prevent the variety seeking consumers from switching. Furthermore, we find that the …

function that allows for the different types of behavior described in the literature: pure inertia, pure variety seeking and …, or a variety-seeking one, where the consumer buys several products simultane-ously. Under the inverted-U marginal utility … levels are approached, the consumer turns to a variety-seeking behavior. An empirical analysis is run using a scanner …

/or variety seeking. As such, single ideal point models that assume a single invariant ideal point may be operating from a false …

We investigate price competition between firms in markets characterized by consumer variety seeking. While previous … research has addressed the effect of consumer inertia on prices, there exists no research on the effects of variety seeking on …'s analysis of inertial markets, we show that the noncooperative pricing equilibrium in a market with consumer variety seeking may …

The relationship between variety-seeking behaviors and the time of day at which choices are made is investigated. It is … proposed that more variety-seeking will typically occur during times of day when people are experiencing arousal lows rather … follower brands during day periods when variety-seeking is heightened, whereas leader brands fare better in periods when …