Quality Function Deployment (QFD) methodology is applied in the planning of new products/services or the improvement of existing products/services, with the active participation of all departments of the organization, minimizing the initial time of planning and also the cost of planning, with...

Purpose – The purpose of this paper is to demonstrate how the quality function deployment (QFD) process can be applied to capture and translate spoken and unspoken customer requirements into actionable service features in a hotel landscaping design case. Design/methodology/approach – This...

Blood pressure measuring/monitoring devices (BPMs) are one of the most popular home health diagnostic tools. A contemporary line of these products available to consumers today has considerable range of variety and functionality.The BPMs evolved into their present form from the 18th century...

Purpose – The purpose of this paper is to put forth maximum difference scaling to more accurately identify importance scores for customer requirements, which will also allow need‐based segments to be recognized and utilized within the QFD process. Design/methodology/approach – An overview...