Sri Hartini; Kurniawati, Masmira; Sulistiawan, Jovi; … - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 96-116
White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this … explain the relationship of WOS, customer value, and CE. This research is quantitative explanatory research and used … hypotheses were accepted, while other two were rejected. It was found that WOS increases CE, customer green value, functional …