Scientometric analysis of scientific literature on neuromarketing tools in advertising
Lina Pilelienė, Ahmed H. Alsharif, Ibrahim Bader Alharbi
| Year of publication: |
2022
|
|---|---|
| Authors: | Pilelienė, Lina ; Alsharif, Ahmed H. ; Alharbi, Ibrahim Bader |
| Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 8.2022, 5, p. 1-12
|
| Subject: | advertising | bibliometric analysis | marketing | neuromarketing | WoS database | Neuromarketing | Bibliometrie | Bibliometrics | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30525/2256-0742/2022-8-5-1-12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014279162