Bashir, Irfan; Madhavaiah, Chendragiri - In: Journal of Indian Business Research 7 (2015) 1, pp. 67-102
, website design and social influence. Design/methodology/approach – A research model grounded on the technology acceptance … model (TAM) reflecting the effects of trust, perceived risk, perceived enjoyment, perceived website design and social … Internet banking. Although the direct effect of perceived website design is significant only on perceived ease of use, its …