Gudigantala, Naveen; Bicen, Pelin; Eom, Mike (Tae-in) - In: Management Research Review 39 (2016) 1, pp. 82-114
conversion rate”, “website satisfaction and conversion rate” and “purchase intention and conversion rate”. E-Commerce conversion … importance of conversion rates for e-tailers, prior research predominantly used purchase intention and website satisfaction as … website satisfaction positively influence conversion rates. It was also found that website satisfaction positively influences …