Lecocq, Xavier; Warnier, Vanessa; Demil, Benoît; Plé, Loic - In: Journal of business models : JOBM 12 (2024) 1, pp. 21-35
Artificial Intelligence (AI) and the more recent generative technologies are disrupting many activities related to strategy and operations within organizations. Business model design is no exception. We define business model design as an iterative process involving a combination of creativity,...