Virtual influencers and data privacy : introducing the multi-privacy paradox
Year of publication: |
2024
|
---|---|
Authors: | Liyanaarachchi, Gajendra ; Mifsud, Matthieu ; Viglia, Giampaolo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 176.2024, Art.-No. 114584, p. 1-11
|
Subject: | Metaverse | Virtual influencer | Data privacy | Data vulnerability, cybercrime | Fake profile | Multi-privacy paradox | Unbalanced privacy risk | Datenschutz | Data protection | Datensicherheit | Data security | Virtuelle Realität | Virtual reality |
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