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Search: subject:"Werbung"
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Subject
All
Werbung
13,911
Online-Marketing
13,176
Internet marketing
12,859
Advertising
9,889
Konsumentenverhalten
8,141
Consumer behaviour
8,134
Social Web
6,130
Social web
6,129
Werbewirkung
5,878
Advertising effects
5,769
Internationales Marketing
5,137
International marketing
5,106
Markenführung
3,097
Brand management
3,091
Marketingmanagement
2,743
Marketing management
2,690
Deutschland
2,616
Theorie
2,609
Theory
2,572
USA
2,300
Electronic Commerce
2,288
E-commerce
2,153
Online retailing
2,137
Online-Handel
2,137
United States
2,107
Beziehungsmarketing
2,075
Relationship marketing
2,075
Germany
2,001
Markenimage
1,891
Viral marketing
1,891
Virales Marketing
1,890
Marketing
1,865
Brand image
1,859
Direktmarketing
1,506
Direct marketing
1,474
Internet
1,433
Markenartikel
1,163
Werbepsychologie
1,162
Brand
1,080
Psychology of advertising
1,055
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Online availability
All
Undetermined
10,010
Free
4,642
Type of publication
All
Article
21,298
Book / Working Paper
13,994
Journal
305
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
16,374
Aufsatz in Zeitschrift
16,374
Aufsatz im Buch
3,479
Book section
3,479
Graue Literatur
2,233
Non-commercial literature
2,233
Working Paper
1,471
Arbeitspapier
1,426
Hochschulschrift
1,396
Thesis
890
Collection of articles of several authors
864
Sammelwerk
864
Aufsatzsammlung
516
Lehrbuch
492
Case study
418
Fallstudie
418
Textbook
417
Bibliografie enthalten
351
Bibliography included
351
Ratgeber
342
Konferenzschrift
338
Guidebook
317
Dissertation u.a. Prüfungsschriften
248
Conference paper
186
Konferenzbeitrag
186
Conference proceedings
157
Reprint
118
Handbook
104
Handbuch
104
Amtsdruckschrift
101
Government document
101
Glossar enthalten
99
Glossary included
99
Collection of articles written by one author
87
Sammlung
87
Wörterbuch
56
Systematic review
43
Übersichtsarbeit
43
No longer published / No longer aquired
41
Statistik
41
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English
26,967
German
6,235
Undetermined
2,093
French
146
Italian
51
Spanish
44
Polish
40
Russian
38
Swedish
27
Hungarian
16
Dutch
15
Danish
12
Bulgarian
8
Finnish
8
Norwegian
8
Portuguese
6
Serbian
5
Czech
4
Croatian
4
Romanian
4
Ukrainian
4
Arabic
2
Japanese
2
Slovak
2
Turkish
2
Afrikaans
1
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1
Slovenian
1
Chinese
1
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Author
All
Pelsmacker, Patrick de
71
Kreutzer, Ralf T.
69
Eisend, Martin
65
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
55
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Dens, Nathalie
34
Diehl, Sandra
34
Saffer, Henry
34
Septianto, Felix
33
Bruhn, Manfred
32
Goldfarb, Avi
32
Mueller, Barbara
32
Nickel, Volker
32
Tucker, Catherine
32
Meffert, Heribert
31
Skiera, Bernd
31
Pflaum, Dieter
30
Reijmersdal, Eva A. van
30
Rosengren, Sara
30
Stafford, Marla Royne
30
Terlutter, Ralf
30
Yoon, Sukki
30
Dahlén, Micael
29
Huber, Frank
29
Kotabe, Masaaki
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dwivedi, Yogesh Kumar
28
Yoon, Hye Jin
28
Bellman, Steven
27
Fritz, Wolfgang
27
Ghose, Anindya
27
Huh, Jisu
27
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Institution
All
Springer Fachmedien Wiesbaden
150
National Bureau of Economic Research
97
IGI Global
29
American Marketing Association
24
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
18
Information Resources Management Association
18
Haufe-Lexware GmbH & Co. KG
16
OECD
16
Springer Gabler <Firma>
15
Books on Demand GmbH <Norderstedt>
14
Nomos Verlagsgesellschaft
12
Axel-Springer-Verlag
11
Universität Mannheim
11
Edward Elgar Publishing
10
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
UNCTAD / Secretariat
10
Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
European Society for Opinion and Marketing Research
9
Fördergesellschaft Marketing an der Universität Augsburg
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Springer International Publishing
9
Verlag Dr. Kovač
9
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
8
Erasmus Research Institute of Management
8
IP Deutschland GmbH <Köln>
8
International Chamber of Commerce
8
Springer-Verlag GmbH
8
Österreichische Werbewissenschaftliche Gesellschaft
8
International Trade Centre
7
MITP Verlags-GmbH & Co. KG
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Bundesstelle für Aussenhandelsinformation
6
Deutscher Direktmarketing-Verband
6
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Published in...
All
Journal of business research : JBR
597
Journal of advertising research
477
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
International journal of advertising : the review of marketing communications
265
Journal of marketing communications
265
SpringerLink / Bücher
261
Journal of retailing and consumer services
247
International journal of internet marketing and advertising : IJIMA
233
Journal of advertising
199
Psychology & marketing
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
International marketing review
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Journal of international marketing
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Journal of promotion management : innovations in planning and applied research
119
Springer eBook Collection
119
International journal of hospitality management
116
International journal of electronic marketing and retailing : IJEMR
102
Marketing intelligence & planning
100
NBER working paper series
97
Tourism management : research, policies, practice
97
Information systems research : ISR
94
European journal of operational research : EJOR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Young consumers : insight and ideas for responsible marketers
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
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Source
All
ECONIS (ZBW)
33,482
USB Cologne (EcoSocSci)
1,994
EconStor
58
USB Cologne (business full texts)
36
BASE
10
ArchiDok
7
OLC EcoSci
7
RePEc
5
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Showing
35,021
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35,030
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35,599
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date (oldest first)
35021
Le rôle économique de la publicité
Lavernhe, Robert
- In:
Annales de la Faculté de Droit et des Sciences …
17
(
1969
)
2
,
pp. 145-198
Persistent link: https://www.econbiz.de/10002352278
Saved in:
35022
Advertising in India : growth and potentialities
Kumar, P.
- In:
The Indian journal of commerce : a quarterly of the …
27
(
1974
)
2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10002353535
Saved in:
35023
Möglichkeiten der
Werbung
für den Absatz landwirtschaftlicher Produkte
Lautzas, Fritz-Günter
- In:
Berichte über Landwirtschaft : Zeitschrift für …
41
(
1963
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10002359604
Saved in:
35024
Advertising in a planned economy
Kurian, K.
- In:
Economic & political weekly : a Sameeksha Trust publ.
13
(
1978
)
34
,
pp. M87-M94
Persistent link: https://www.econbiz.de/10002360838
Saved in:
35025
Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine
-
1975
Persistent link: https://www.econbiz.de/10002462653
Saved in:
35026
Word-of-mouth communication in the industrial adoption process
Martilla, John A.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 173-178
Persistent link: https://www.econbiz.de/10002467644
Saved in:
35027
Werbung
in der konjunkturellen Entwicklung : Vortrag anlässlich der Jahresversammlung der Gesellschaft Werbeagenturen am 10.5.1966 auf dem Petersberg
Menne, Wilhelm Alexander
- In:
Vorträge anläßlich der Jahresversammlung der …
(
1966
),
pp. 1-6
Persistent link: https://www.econbiz.de/10002471553
Saved in:
35028
Imitative advertising in the cigarette industry
Grabowski, Henry G.
;
Mueller, Dennis C.
- In:
The antitrust bulletin : the journal of American and …
16
(
1971
)
2
,
pp. 257-292
Persistent link: https://www.econbiz.de/10002472562
Saved in:
35029
The sword-arm of business
MacManus, Theodore Francis
-
1927
Persistent link: https://www.econbiz.de/10002473492
Saved in:
35030
Die Strategie der Markenartikelwerbung
Messing, Hans W.
- In:
Markenartikel : das Magazin für Markenführung
31
(
1969
)
6
,
pp. 310-315
Persistent link: https://www.econbiz.de/10002474753
Saved in:
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