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Search: subject:"Werbung"
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Subject
All
Werbung
13,856
Online-Marketing
13,053
Internet marketing
12,736
Advertising
9,830
Konsumentenverhalten
8,070
Consumer behaviour
8,063
Social Web
6,047
Social web
6,046
Werbewirkung
5,836
Advertising effects
5,727
Internationales Marketing
5,124
International marketing
5,093
Markenführung
3,082
Brand management
3,076
Marketingmanagement
2,720
Marketing management
2,667
Deutschland
2,616
Theorie
2,598
Theory
2,561
USA
2,302
Electronic Commerce
2,258
E-commerce
2,123
United States
2,109
Online retailing
2,108
Online-Handel
2,108
Beziehungsmarketing
2,053
Relationship marketing
2,053
Germany
2,001
Markenimage
1,877
Viral marketing
1,872
Virales Marketing
1,871
Marketing
1,855
Brand image
1,845
Direktmarketing
1,505
Direct marketing
1,473
Internet
1,431
Werbepsychologie
1,164
Markenartikel
1,158
Brand
1,075
Psychology of advertising
1,057
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Online availability
All
Undetermined
9,862
Free
4,611
Type of publication
All
Article
21,132
Book / Working Paper
13,969
Journal
305
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
16,268
Aufsatz in Zeitschrift
16,268
Aufsatz im Buch
3,474
Book section
3,474
Graue Literatur
2,229
Non-commercial literature
2,229
Working Paper
1,466
Arbeitspapier
1,421
Hochschulschrift
1,396
Thesis
890
Collection of articles of several authors
863
Sammelwerk
863
Aufsatzsammlung
504
Lehrbuch
493
Textbook
418
Case study
417
Fallstudie
417
Bibliografie enthalten
351
Bibliography included
351
Ratgeber
342
Konferenzschrift
337
Guidebook
317
Dissertation u.a. Prüfungsschriften
248
Conference paper
187
Konferenzbeitrag
187
Conference proceedings
157
Reprint
118
Handbook
104
Handbuch
104
Amtsdruckschrift
101
Government document
101
Glossar enthalten
99
Glossary included
99
Collection of articles written by one author
87
Sammlung
87
Wörterbuch
56
Systematic review
43
Übersichtsarbeit
43
No longer published / No longer aquired
41
Statistik
41
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All
English
26,772
German
6,235
Undetermined
2,097
French
146
Italian
51
Spanish
44
Polish
40
Russian
38
Swedish
27
Hungarian
16
Dutch
15
Danish
12
Bulgarian
8
Finnish
8
Norwegian
8
Portuguese
6
Serbian
5
Czech
4
Croatian
4
Romanian
4
Ukrainian
4
Arabic
2
Japanese
2
Slovak
2
Turkish
2
Afrikaans
1
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1
Slovenian
1
Chinese
1
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Author
All
Pelsmacker, Patrick de
70
Kreutzer, Ralf T.
69
Eisend, Martin
65
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
55
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Dens, Nathalie
34
Diehl, Sandra
34
Saffer, Henry
34
Septianto, Felix
33
Bruhn, Manfred
32
Goldfarb, Avi
32
Mueller, Barbara
32
Nickel, Volker
32
Tucker, Catherine
32
Meffert, Heribert
31
Skiera, Bernd
31
Pflaum, Dieter
30
Reijmersdal, Eva A. van
30
Rosengren, Sara
30
Terlutter, Ralf
30
Yoon, Sukki
30
Huber, Frank
29
Kotabe, Masaaki
29
Stafford, Marla Royne
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dahlén, Micael
28
Dwivedi, Yogesh Kumar
28
Yoon, Hye Jin
28
Bellman, Steven
27
Fritz, Wolfgang
27
Ghose, Anindya
27
Huh, Jisu
27
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Institution
All
Springer Fachmedien Wiesbaden
150
National Bureau of Economic Research
97
IGI Global
29
American Marketing Association
24
Zentralausschuss der Werbewirtschaft
23
Deutscher Dialogmarketing Verband
18
Information Resources Management Association
18
Haufe-Lexware GmbH & Co. KG
16
Springer Gabler <Firma>
15
Books on Demand GmbH <Norderstedt>
14
OECD
13
Nomos Verlagsgesellschaft
12
Axel-Springer-Verlag
11
Universität Mannheim
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
UNCTAD / Secretariat
10
Zentralverband der Deutschen Werbewirtschaft
10
Deutsche Werbewissenschaftliche Gesellschaft
9
Edward Elgar Publishing
9
European Society for Opinion and Marketing Research
9
Fördergesellschaft Marketing an der Universität Augsburg
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Springer International Publishing
9
Verlag Dr. Kovač
9
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
8
Erasmus Research Institute of Management
8
IP Deutschland GmbH <Köln>
8
International Chamber of Commerce
8
Springer-Verlag GmbH
8
Österreichische Werbewissenschaftliche Gesellschaft
8
International Trade Centre
7
MITP Verlags-GmbH & Co. KG
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Technische Universität Braunschweig
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Bundesstelle für Aussenhandelsinformation
6
Deutscher Direktmarketing-Verband
6
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Published in...
All
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
265
International journal of advertising : the review of marketing communications
262
SpringerLink / Bücher
261
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
233
Journal of advertising
199
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
International marketing review
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Journal of international marketing
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Journal of promotion management : innovations in planning and applied research
119
Springer eBook Collection
119
International journal of hospitality management
112
International journal of electronic marketing and retailing : IJEMR
102
Marketing intelligence & planning
100
NBER working paper series
97
Information systems research : ISR
93
Tourism management : research, policies, practice
93
European journal of operational research : EJOR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Young consumers : insight and ideas for responsible marketers
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
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Source
All
ECONIS (ZBW)
33,292
USB Cologne (EcoSocSci)
1,994
EconStor
57
USB Cologne (business full texts)
36
BASE
10
ArchiDok
7
OLC EcoSci
7
RePEc
5
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35,031
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35,408
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35031
Zum Rechtsschutz von Werbesprüchen
Heiseke, Jürgen
- In:
Der Betrieb
22
(
1969
)
37
,
pp. 1637-1640
Persistent link: https://www.econbiz.de/10002753612
Saved in:
35032
Advertising and concentration : a tentative determination of cause and effect
Henning, J. A.
;
Mann, H. Michael
- In:
Essays on industrial organization in honor of Joe S. Bain
,
(pp. 143-154)
.
1976
Persistent link: https://www.econbiz.de/10002754173
Saved in:
35033
Advertising and oligopoly : Correlations in search of understanding
Henning, John A.
;
Mann, H. Michael
- In:
Issues in advertising : the economics of persuasion ; …
,
(pp. 253-266)
.
1978
Persistent link: https://www.econbiz.de/10002754190
Saved in:
35034
Soziologie in der
Werbung
Schaab, Wolfgang
- In:
Der Beruf des Werbefachmanns in der veränderten Welt …
,
(pp. 57-62)
.
1971
Persistent link: https://www.econbiz.de/10002757501
Saved in:
35035
Size versus price, or another vote for tonypandy
Riesz, Peter C.
- In:
The journal of business : B
46
(
1973
)
3
,
pp. 396-403
Persistent link: https://www.econbiz.de/10002689646
Saved in:
35036
Report of a Commission of Inquiry into Advertising : the Labour Party
Reith
(
contributor
)
-
1966
Persistent link: https://www.econbiz.de/10002689902
Saved in:
35037
Die Entwicklung der amerikanischen Reklame im Lichte zeitgenössischer Selbstzeugnisse
Redlich, Fritz
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
11
(
1965
)
4
,
pp. 281-314
Persistent link: https://www.econbiz.de/10002691047
Saved in:
35038
A welfare critique of advertising
Reilly jr., John H.
- In:
The American journal of economics and sociology
31
(
1972
)
3
,
pp. 283-294
Persistent link: https://www.econbiz.de/10002693769
Saved in:
35039
Werben in der Schweiz : Medien stellen sich vor
Riesco, Basilio
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
(
1973
)
2
,
pp. 170-176
Persistent link: https://www.econbiz.de/10002694519
Saved in:
35040
Die Markenartikelwerbung im gesellschaftlichen Umfeld
Röper, Burkhardt
- In:
Markenartikel heute : Marke, Markt und Marketing
,
(pp. 111-131)
.
1978
Persistent link: https://www.econbiz.de/10002696829
Saved in:
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