SMET, Dries DE; CAYSEELE, Patrick VAN - Centrum voor Economische Studiën, Faculteit Economie … - 2010
Yellow Pages,we show that this decision crucially depends on the appreciation of these differentiated types by the other side … product differentiation. We test this conceptual framework in an empirical investigation of Yellow Pages. We find that Yellow … Pages publishers offer large ads even though users don't value them at all. The economic rationale for this is that each …