Jeitschko, Thomas D.; Kim, Soo Jin; Yankelevich, Aleksandr - 2019
We study zero-rating, a practice whereby an Internet service provider (ISP) that limits retail data consumption exempts … zero-rating and vertical integration are complementary in improving social welfare, though potentially at the expense of … lower profit to an unaffiliated content provider. Moreover, allowing content providers to pay for zero-rating via a …