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Search: subject:"ad awareness"
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Adbusting: How advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & Marketing
41
(
2024
)
4
,
pp. 938-957
message with consumers' existing brand schemata raises
ad
awareness
. On the other hand, the effect of an adbust on subsequent …
Persistent link: https://www.econbiz.de/10014518984
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
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