The role of destination personality fit in destination branding : antecedents and outcomes
Year of publication: |
December 2017
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Authors: | Hultman, Magnus ; Strandberg, Carola ; Oghazi, Pejvak ; Mostaghel, Rana |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 12, p. 1073-1083
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Subject: | ad awareness | destination personality | fit | place branding | structural equation modeling | Markenführung | Brand management | Destinationsmanagement | Destination management | Strukturgleichungsmodell | Structural equation model | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Standortmarketing | Place marketing | Persönlichkeitspsychologie | Personality psychology |
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