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Search: subject:"advertainment"
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Subject
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Werbung
11,246
Advertising
9,726
Werbewirkung
3,769
Advertising effects
3,731
Consumer behaviour
2,856
Konsumentenverhalten
2,856
Online-Marketing
1,781
Internet marketing
1,777
Theorie
1,318
Theory
1,311
USA
820
United States
733
Brand management
730
Markenführung
730
Deutschland
634
advertising
609
Marketingmanagement
599
Marketing management
595
Marketing
592
Social Web
549
Social web
549
Germany
464
Preismanagement
460
Pricing strategy
460
Markenimage
448
Brand image
438
Markenartikel
385
Brand
344
Zielgruppe
341
Target group
332
Wettbewerb
319
Werbewirtschaft
297
Competition
295
Werbepsychologie
287
Advertising industry
270
Psychology of advertising
266
Spieltheorie
266
Game theory
265
Öffentlichkeitsarbeit
264
Emotion
239
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Online availability
All
Undetermined
3,301
Free
1,825
Type of publication
All
Article
6,245
Book / Working Paper
4,881
Journal
120
Database
1
Type of publication (narrower categories)
All
Article in journal
5,518
Aufsatz in Zeitschrift
5,518
Graue Literatur
800
Non-commercial literature
800
Aufsatz im Buch
709
Book section
709
Arbeitspapier
602
Working Paper
602
Hochschulschrift
344
Collection of articles of several authors
215
Sammelwerk
215
Thesis
201
Konferenzschrift
127
Aufsatzsammlung
125
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
89
Bibliografie enthalten
71
Bibliography included
71
Conference paper
55
Konferenzbeitrag
55
Case study
50
Fallstudie
50
Conference proceedings
48
Wörterbuch
44
Ratgeber
36
Reprint
32
Guidebook
30
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
21
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Bibliografie
18
Glossar enthalten
17
Glossary included
17
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All
English
9,175
German
1,693
Undetermined
313
French
46
Russian
23
Swedish
10
Italian
9
Polish
7
Danish
5
Dutch
5
Finnish
4
Spanish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Kind, Hans Jarle
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Kloss, Ingomar
16
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
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Published in...
All
International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
57
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
10,227
USB Cologne (EcoSocSci)
1,020
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11171
Verkaufskunst im Photohandel
Wulfert, Bernd Erich
-
1954
Persistent link: https://www.econbiz.de/10014422011
Saved in:
11172
Die stärksten Appelle : Sex contra Facts
Suhr, Werner
-
1963
-
1. Aufl
Persistent link: https://www.econbiz.de/10014422956
Saved in:
11173
Wirtschaftswerbung in neuer Sicht : erste wissenschaftliche Untersuchung der internationalen Absatzwerbung
Taplin, Walter
-
1961
Persistent link: https://www.econbiz.de/10014423885
Saved in:
11174
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
Saved in:
11175
Motivation in Advertising : Motives that make people buy
Martineau, Pierre
-
1957
Persistent link: https://www.econbiz.de/10014376311
Saved in:
11176
The economic implications of advertising
Firestone, O. J.
-
1968
-
3. print.
Persistent link: https://www.econbiz.de/10014378663
Saved in:
11177
Advertising
Frey, Albert Wesley
;
Halterman, Jean C.
-
1970
-
4. ed.
Persistent link: https://www.econbiz.de/10014380050
Saved in:
11178
Handbuch der Werbung
Model, Horst
(
contributor
)
-
1969
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014430313
Saved in:
11179
Wirtschaftlichkeit, Konjunktur, Werbung
Mellerowicz, Konrad
-
1957
-
1. Aufl
Persistent link: https://www.econbiz.de/10014448748
Saved in:
11180
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
Saved in:
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