Sivathanu, Brijesh; Pillai, Rajasshrie - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 1669-1687
Purpose This study aims to investigate the effect of deepfake video advertisements on hotel booking intention by … survey was conducted using a structured questionnaire to understand the effect of deepfake hotel video advertisements on … intention due to deepfake hotel video advertisements. These factors are media richness (MR), information manipulation (IM …