Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-24
Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the … netizens on online advertisements and its influence on decision-making process and purchase intention. Thus, the current study … explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative …