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  • Search: subject:"advertising"
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Year of publication
Subject
All
Online-Marketing 13,171 Internet marketing 12,895 Werbung 11,485 Advertising 11,384 Consumer behaviour 9,346 Konsumentenverhalten 9,213 Werbewirkung 7,992 Advertising effects 7,816 Social Web 6,223 Social web 6,223 International marketing 5,146 Internationales Marketing 5,130 Brand management 3,616 Markenführung 3,587 Theorie 3,023 Theory 2,991 Marketingmanagement 2,990 Marketing management 2,958 Deutschland 2,897 USA 2,663 Germany 2,625 United States 2,537 Electronic Commerce 2,516 E-commerce 2,372 Relationship marketing 2,316 Beziehungsmarketing 2,306 Markenimage 2,268 Brand image 2,250 Online retailing 2,207 Online-Handel 2,207 Marketing 2,112 Viral marketing 1,952 Virales Marketing 1,948 Internet 1,764 Direktmarketing 1,510 Direct marketing 1,485 advertising 1,409 Markenartikel 1,352 Brand 1,321 Werbepsychologie 1,159
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Online availability
All
Undetermined 12,801 Free 6,201
Type of publication
All
Article 25,056 Book / Working Paper 14,746 Journal 331 Other 53 Database 1
Type of publication (narrower categories)
All
Article in journal 18,394 Aufsatz in Zeitschrift 18,394 Aufsatz im Buch 4,172 Book section 4,172 Graue Literatur 2,667 Non-commercial literature 2,667 Working Paper 1,824 Arbeitspapier 1,664 Hochschulschrift 1,570 Thesis 1,141 Collection of articles of several authors 960 Sammelwerk 960 research-article 832 Aufsatzsammlung 549 Lehrbuch 507 Case study 480 Fallstudie 480 Textbook 430 Bibliografie enthalten 382 Bibliography included 382 Ratgeber 356 Konferenzschrift 339 Guidebook 330 Conference paper 199 Konferenzbeitrag 199 Dissertation u.a. Prüfungsschriften 180 Conference proceedings 173 review-article 156 Amtsdruckschrift 126 Government document 126 Handbook 125 Handbuch 125 Reprint 124 Glossar enthalten 105 Glossary included 105 Collection of articles written by one author 99 Sammlung 99 review 96 Article 81 Bibliographie 64
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Language
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English 31,262 German 6,657 Undetermined 1,910 French 159 Spanish 63 Italian 52 Polish 39 Russian 39 Swedish 29 Danish 16 Hungarian 15 Dutch 15 Romanian 10 Finnish 9 Bulgarian 8 Norwegian 8 Portuguese 8 Czech 6 Lithuanian 6 Serbian 6 Ukrainian 4 Croatian 3 Turkish 3 Arabic 2 Slovak 2 Albanian 2 Afrikaans 1 Indonesian 1 Japanese 1 Multiple languages 1 Slovenian 1 Vietnamese 1 Chinese 1
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Author
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Pelsmacker, Patrick de 93 Kaiser, Harry M. 88 Gierl, Heribert 84 Eisend, Martin 70 Kreutzer, Ralf T. 70 Taylor, Charles Raymond 66 Bauer, Hans H. 65 Anderson, Simon P. 62 Esch, Franz-Rudolf 57 Kind, Hans Jarle 54 Okazaki, Shintaro 51 Dens, Nathalie 50 Diehl, Sandra 43 Wilbur, Kenneth C. 43 Bruhn, Manfred 42 Mueller, Barbara 42 Peitz, Martin 42 Septianto, Felix 42 Goldfarb, Avi 40 Silk, Alvin J. 40 Tucker, Catherine 40 Chan, Kara 39 Pepels, Werner 39 Franses, Philip Hans 38 Nilssen, Tore 38 Reijmersdal, Eva A. van 37 Rossiter, John R. 37 Stafford, Marla Royne 37 Terlutter, Ralf 37 Fritz, Wolfgang 36 Meffert, Heribert 36 Saffer, Henry 35 Sørgard, Lars 35 Dahlén, Micael 34 Skiera, Bernd 34 Berndt, Ernst R. 33 Fantapié Altobelli, Claudia 33 Ghose, Anindya 33 Hudders, Liselot 33 Huh, Jisu 33
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Institution
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Springer Fachmedien Wiesbaden 154 National Bureau of Economic Research 104 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 C.E.P.R. Discussion Papers 32 IGI Global 30 Université Paris-Dauphine (Paris IX) 29 Agricultural and Applied Economics Association - AAEA 25 American Marketing Association 20 Center for Tobacco Control Research and Education, UC San Francisco 19 Institut für Demoskopie Allensbach 19 NET Institute 19 Deutscher Dialogmarketing Verband 18 EconWPA 18 Florida Department of Citrus 18 Information Resources Management Association 18 Books on Demand GmbH <Norderstedt> 17 Zentralausschuss der Werbewirtschaft 17 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 16 Springer Gabler <Firma> 16 Haufe-Lexware GmbH & Co. KG 15 OECD 14 CESifo 13 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 13 Nomos Verlagsgesellschaft 13 European Society for Opinion and Marketing Research 12 Erasmus Research Institute of Management 11 Fördergesellschaft Marketing an der Universität Augsburg 11 Universität Mannheim 11 Axel-Springer-Verlag 10 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 10 Centre for Industrial Economics (CIE), Økonomisk Institut 10 Charles H. Dyson School of Applied Economics and Management, Cornell University 10 Department of Agricultural and Resource Economics, University of Connecticut 10 Edward Elgar Publishing 10 UNCTAD / Secretariat 10 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 10 Europäische Kommission 9 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 9 GATE Germany, Konsortium Internationales Hochschulmarketing 9 Springer International Publishing 9
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Published in...
All
Journal of business research : JBR 674 Journal of advertising research 528 Journal of advertising : official publication of the American Academy of Advertising 354 International journal of advertising : the quarterly review of marketing communications 329 Journal of marketing communications 322 Journal of retailing and consumer services 302 International journal of advertising : the review of marketing communications 288 SpringerLink / Bücher 288 International journal of internet marketing and advertising : IJIMA 234 Psychology & marketing 226 Journal of advertising 207 Journal of promotion management : JPM 207 European Journal of Marketing 193 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 184 Journal of global marketing 172 European journal of marketing : EJM 169 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 166 Journal of Consumer Marketing 165 International marketing review 157 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 152 Management science : journal of the Institute for Operations Research and the Management Sciences 149 Journal of promotion management : innovations in planning and applied research 135 Journal of international marketing 134 Journal of marketing research : JMR 134 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 134 International journal of hospitality management 132 Industrial marketing management : the international journal for industrial and high-tech firms 129 Journal of marketing 128 Marketing Science 128 Springer eBook Collection 121 Marketing letters : a journal of research in marketing 114 Marketing intelligence & planning 112 Tourism management : research, policies, practice 110 International journal of electronic marketing and retailing : IJEMR 105 NBER working paper series 104 The journal of product & brand management 104 The journal of brand management : an international journal 103 Health marketing quarterly 101 Information systems research : ISR 101 Journal of marketing management : MM 100
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Source
All
ECONIS (ZBW) 35,049 USB Cologne (EcoSocSci) 1,697 RePEc 1,685 Other ZBW resources 1,278 EconStor 269 BASE 169 USB Cologne (business full texts) 32 ArchiDok 8
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Showing 51 - 60 of 40,187
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Influence or advertise: the role of social learning in influencer marketing
Berman, Ron; Ory, Aniko; Zheng, Xudong - 2023
Persistent link: https://www.econbiz.de/10014317632
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Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …
Persistent link: https://www.econbiz.de/10014318225
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The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa - In: Corporate reputation review 26 (2023) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …
Persistent link: https://www.econbiz.de/10014371857
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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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Agency Bidding in Online Advertising
Choi, W. Jason; Sayedi, Amin - 2023
We study the impact of ad agencies on the online advertising market. To increase the payoffs of their clients, in a …
Persistent link: https://www.econbiz.de/10014261680
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Addressable TV advertising enhances advertising effectiveness
Gumilevskaya, Sofia; Devlin, Joseph; Richardson, Daniel C. - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 386-411
As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing …, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of … advertising that combines online data personalization with on-demand TV content with the aim of addressing individual viewers and …
Persistent link: https://www.econbiz.de/10014534831
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