Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising engagement"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet marketing
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Werbung
4
Social Web
3
Social web
3
Advertising engagement
2
advertising engagement
2
Advertising acceptance
1
Advertising responses
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Cognition
1
Cross-media advertising
1
E-commerce
1
Electronic Commerce
1
Immersion
1
Kognition
1
Markenführung
1
Markenimage
1
Modes
1
Native advertising
1
Netherlands
1
Niederlande
1
Online advertising engagement
1
Online retailing
1
Online-Handel
1
Perceived personalization
1
Positive electronic word of mouth
1
Presence
1
Relationship marketing
1
Self-Presentational desire
1
TV advertising
1
TV advertising engagement
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gao, Ting (Lisa)
2
Yang, Yanwu
2
Ahn, Sun Joo
1
Aramendia-Muneta, Maria Elena
1
Boutsouki, Christina
1
Hatzithomas, Leonidas
1
Kim, Jooyoung
1
Kwon, Eun Sook
1
Mansoor, Mahnaz
1
Margariti, Kostoula
1
Noor, Uzma
1
Reid, Leonard N.
1
Shamim, Amjad
1
Suraña-Sánchez, Clara
1
Theodorakioglou, Fotini
1
Zhang, Jun
1
more ...
less ...
Published in...
All
Asia-Pacific journal of business administration
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of business research : JBR
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of artificial intelligence on customer engagement and
advertising
engagement
: a review and future research agenda
Suraña-Sánchez, Clara
;
Aramendia-Muneta, Maria Elena
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531598
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
Customers create customers! : assessing the role of perceived personalization, online
advertising
engagement
and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
4
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
5
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
6
TV
advertising
engagement
as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
