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Advertising attitude
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Third-party seals
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advertising tactics
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Hundal, Bikramjit Singh
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The seal of approval : introducing the third-party seal model
Murphy, Daniel
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 33-44
Persistent link: https://www.econbiz.de/10012217277
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Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers
Kaur, Harminderjit
;
Hundal, Bikramjit Singh
- In:
Journal of Asia Business Studies
11
(
2017
)
4
,
pp. 413-433
mind of consumers which determines the influence of
advertising
tactics
. Further, the results evaluated that information …
Persistent link: https://www.econbiz.de/10014838554
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