The seal of approval : introducing the third-party seal model
Year of publication: |
2018
|
---|---|
Authors: | Murphy, Daniel |
Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 6.2018, 2, p. 33-44
|
Subject: | Third-party seals | third-party endorsement | marketing tactics | advertising tactics |
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