Bălău, Mădălina - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 14-29
affective motives on the car buying decisions, with even fewer studies focusing on the influence of these motives on Eastern … sooner, while affective motives have a negative influence, leading consumers to postpone the intention to buy a car. Results … motives may increase car buying intentions, while the presence of affective motives may lead consumers to still enjoy their …